Berkshire Hathaway HomeServices Launches ‘Moving’ Advertising Campaign, Announces Consumer Sweepstakes

03 Avr 2016 - 07:28:46


IRVINE, Calif.--(BUSINESS WIRE)--Berkshire Hathaway HomeServices, part of the HSF Affiliates LLC family of real estate brokerage franchise networks, today launched a new national advertising campaign and consumer sweepstakes from the stage of its Sales Convention event at the Kay Bailey Hutchison Convention Center in Dallas.

The multi-media campaign, produced by BBDO Minneapolis, is called Moving and positions Berkshire Hathaway HomeServices as the smart, stable alliance in a world where everything is shifting. Through a series of vignettes, the TV spot demonstrates consumers ever-changing lives and how the brands agents are a grounding force in all the movement.

Our message captures lifes transitions and the sound guidance our agents provide in the decisions of homeownership, said Gino Blefari, CEO of HSF Affiliates. When the time comes to buy and sell homes, people need that reliable, stable alliance a Berkshire Hathaway HomeServices sales professional.

The campaign casts a variety of people moving through the stages of life as they marry, buy first homes, raise families, entertain friends, move up, move down and move on. Moving shows that Berkshire Hathaway HomeServices will be with you at every step along lifes path, said Stephen Phillips, network president. As always, our agents are Good to Know and great to work with.

Advertisements launch today with 30- and 15-second spots airing on HGTV, one ofthetop networks with familiar programming such as Love it or List it, Fixer Upper, Rehab Addict, House Hunters and Property Brothers. The campaign will be supported on Scripps Network digital channels such asHGTV, DIY Network, Food Network, Cooking Channel, Travel Channel and Great American Country.

As part of the campaign, Berkshire Hathaway HomeServices will sponsor HGTVs popular Love It or List It show featuring interior designer Hilary Farr and real estate agent David Visentin. The shows hosts will appear in vignettes featuring Good to Know home design and renovation tips that will appear on HGTV and its digital properties.

Berkshire Hathaway HomeServices will also initiate the Love Your Home Sweepstakes promising a $50,000 grand prize or one of a dozen $2,500 weekly prizes. From March 28 through June 17, viewers simply register at the www.LoveYourHomeSweeps.com site for a chance to win. The grand prize winner will be announced in mid-summer.

This is Berkshire Hathaway HomeServices second consumer sweepstakes. Last years contest set one of HGTVs highest totals for consumer registrations. HGTV and the Scripps Network are incredibly popular among our target audiences and everyone loves Love It or List It, said Kerry Donovan, vice president of Marketing for Berkshire Hathaway HomeServices. Were excited for what we believe will be another great campaign and consumer sweepstakes. With more prize winners comes more fun and consumer engagement with our brand.

About Berkshire Hathaway HomeServices

Berkshire Hathaway HomeServices, based in Irvine, CA, is a real estate brokerage network built for a new era in residential real estate. The network, among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, brings to the real estate market a definitive mark of trust, integrity, stability and longevity. Visit www.berkshirehathawayhs.com for details.

Irvine, CA-based HSF Affiliates LLC operates Berkshire Hathaway HomeServices, Prudential Real Estate and Real Living Real Estate franchise networks. The company is a joint venture of which HomeServices of America, Inc., the nations second-largest, full-service residential brokerage firm, is a majority owner. HomeServices of America is an affiliate of world-renowned Berkshire Hathaway Inc.

Prudential, the Prudential logo and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, and are used under license with no other affiliation with Prudential.

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