FreeSamples.com Receives $15 Million Second Round Investment From Leading Media and Venture Firms.

20 Avr 2016 - 09:53:38
SAN FRANCISCO, April 18 /PRNewswire/ --

FreeSamples.com (www.freesamples.com), an e-marketing company transforming brand promotion for the Internet age, today announced it has secured $15 million in second round financing. CondeNet, a wholly owned subsidiary of media giant Advance Publications, and Hollinger International, Inc., a leading global newspaper publisher, led the round, which also included GE Investments, TechSpace Xchange, Roccia Ventures, Starwood International and individual investor Bob Lessin, chairman and co-CEO of Wit Capital Group, Inc. Sarah Chubb, director of CondeNet, will also join the company's board of directors.

"This powerhouse group of investors validates what we have already learned from our national brand partners -- FreeSamples.com creates a win-win situation for both marketers and consumers," said Jeff Malkin, founder and CEO of FreeSamples.com. "In the next six months, we plan to work with a number of companies to help them turbocharge both their online and offline marketing and sampling activities to obtain greater customer loyalty and brand recognition."

"FreeSamples.com has developed a unique and powerful approach to market research that is important to any company enhancing a brand marketing campaign," said Sarah Chubb, director of CondeNet, a subsidiary of Advance Publications. "We believe that FreeSamples.com has built the ideal management team to turn this approach into a valuable company."

FreeSamples.com is re-inventing Internet and brand marketing toenable powerful targeted promotional campaigns to consumers via the Web.By outsourcing sampling activities to FreeSamples.com, marketers receivevaluable, actionable data on consumer preferences and segmenteddemographics to help them promote with dynamically targeted accuracy.FreeSamples.com is partnering with brand leaders in a number ofcategories including consumer package goods, health and beauty products,office supplies, pet supplies, entertainment services, pharmaceuticalsand digital content.

Bob Lessin, chairman and co-CEO of Wit Capital Group, Inc., commented, "FreeSamples.com is providing leading national brands with the opportunity to combine tried-and-true promotional activities with the power and real-time nature of one-to-one Web marketing. They are helping marketers focus their marketing dollars on those consumers most likely to become brand-loyal customers."

About FreeSamples.com

FreeSamples.com, Inc. (www.freesamples.com) is a one-to-one online targeted marketing solution, offering a new way to try before you buy(SM). The company enables brand marketers to efficiently and cost-effectively reach new consumers and convert these FreeSamplers into brand loyal customers. Founded in March 1999, FreeSamples.com, based in San Francisco, is a privately held company with funding from CondeNet, TechSpace Xchange, GE Investments, Hollinger International, Inc., Starwood download game android Capital and Bob Lessin, chairman and co-CEO of Wit Capital Group, Inc.

About CondeNet



CondeNet, based in New York, is the leading creator and developer of upscale lifestyle brands online, providing enjoyable, useful services that tie into and build upon the heritage of the world's most prestigious magazines. Today, CondeNet owns the deepest online brands in the vertical categories of food (www.epicurious.com), travel (www.concierge.com), relationships (www.swoon.com), fitness (www.PHYS.com) and fashion (www.vogue.com). CondeNet is owned by Advance Publications, Inc., a privately held media company.

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